TP-LINK REBRAND
To appeal to a broad commercial market, TP-Link partnered with Future Brand to design a fresh and approachable new identity. Future Brand collaborated with a small group of in-house designers to bring the identity to life through a playful and robust style guide that included everything from color palettes, to photography styling, patterns, and supplemental guides.
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Brand Designer
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Brand Identity, Brand Development, Illustration, Motion-graphics
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Kungsun Kim, Art Director
Patrick Perez, Designer
Logomark and TAGLINE
LIFESTYLE PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
Color palette
Brand INTRODUCTION MO-GRAPH
A 2D vector based motion-graphic animation introducing the new visual identity for Smart Home company TP-Link.