TP-LINK REBRAND

To appeal to a broad commercial market, TP-Link partnered with Future Brand to design a fresh and approachable new identity. Future Brand collaborated with a small group of in-house designers to bring the identity to life through a playful and robust style guide that included everything from color palettes, to photography styling, patterns, and supplemental guides.

TP-Link

  • Brand Designer

  • Brand Identity, Brand Development, Illustration, Motion-graphics

  • Kungsun Kim, Art Director

    Patrick Perez, Designer

 
 

Logomark and TAGLINE

LIFESTYLE PHOTOGRAPHY

PRODUCT PHOTOGRAPHY

Color palette

Brand INTRODUCTION MO-GRAPH

A 2D vector based motion-graphic animation introducing the new visual identity for Smart Home company TP-Link.