Sarah Vargas

TP-Link Website Redesign

Web Design, UIUX, Iconography, Photography, Graphic Imagery

Redesigned the TP-Link global website with the new visual identity and an updated user interface for the modern consumer market.


Our focus was to create a site that was easy to navigate with an intuitive user experience that showcases TP-Link's products and information on networking and IOT in a clear and friendly style.

Brand awareness, typographic hierarchy, and colors were the primary elements utilized to drive messaging in the new visual identity. 


The new site was responsively designed to be adaptive on all platforms, emphasizing a mobile environment. To brighten up the look of the site we used  clean layouts, a balance of bold and neutral solid colors, contrasted with vibrant lifestyle photography.