YorkFit Visual Identity
YorkFit is a customizable cross-training health and fitness experience lead by personal trainer, Alex Yorke out of Southern California. The brand is performance driven with high energy colors. The palette leverages a bright leafy green and is grounded by a deep navy blue. The colors represent strength and health, with a nod to a veg(tari)an and outdoor lifestyle.
#plantbased #fitvegans #creativefitness #yorkfitfitsyou
Art Direction, Branding, Graphic Design