CALI FRESH FLOWER™

  • Art Director and Lead Designer

  • Packaging, Labeling, Web Design, Social Media, Apparel

  • Greta Valenti, Production
    Travis Pastor, Photographer

Cali Fresh™ is the first line of cannabis flower from the farms of People’s California, located in Monterey Bay. The designs of the packaging was created to have a modern-retro look connecting the product with a contemporary farmers market aesthetic. Illustrations and graphics were inspired by the surrounding landscapes of coastal regions where the farms are located.