Cali Fresh™
Package Design, Social Graphics and Bandana Design
Cali Fresh™ is the first line of cannabis flower from the farms of People’s California, located in Monterey Bay. The designs of the packaging was created to have a modern-retro look connecting the product with a contemporary farmers market aesthetic.
Illustrations for the bandana and additional graphics are inspired by the surrounding landscapes of coastal regions where the farms are located.
Designer:
Sarah Vargas
Skills:
Art Direction, Packaging, Labeling, Web Design, Social Media
Photography:
Greta Valenti and Travis Pastor